Keep ELLOS core values nd reach a younger and broader audience.
Many think they know their wardrobe and has full attention on what they use or not. However, this is not fully true as Swedish people only use about 50% of our clothes that we own. It is when we get evidence and simplicity we first do something about.
Ellos launches interactive fashion that knows you, the weather, and today's plans. It helps to donate / sell the clothes you do not use, keep an eye on your kids rain jacket, and even propose what you can wear at the evening party. In a society where we buy more without taking responsibility for what we already have, Knowing Knit's smart interactive clothing helps keep a more active and sustainable overall wardrobe.