BREIF
Create a new detergent that has an eco-friendly aspect as the main focus.

INSIGHT
There is about 50 liters of water for a wash.
Steam kills up to 99.9% of all bacteria on clothes so they do not need to be washed or dry cleaned as often.
Steam also removes cigarette smoke, food odors and body odors.
A steamer can be used to remove wrinkles on all fabrics, even fragile materials like the silk.
1 handheld steamer draws 0.2 liter for about 3 garments.
Essential oils such as cinnamon, lavender, eucalyptus are antiseptic.
 

SOLUTION
By launching LUFTA. LUFTA, which basically means to air clothes, is aromas of essential oils for steamers. In this way a new "laundry detergent" is invented and the notice that steaming clothes between laundry days is a more sustainable approach for both the environment and for the clothing. The goal is to reduce the times you wash not fully filled washing machines. Air the clothes instead.