• Portfolio
  • Information

Sofia Eva Terése

  • Portfolio
  • Information

LUFTA

BREIF
Create a new detergent that has an eco-friendly aspect as the main focus.

 

INSIGHT
There is about 50 liters of water for a wash.
Steam kills up to 99.9% of all bacteria on clothes so they do not need to be washed or dry cleaned as often.
Steam also removes cigarette smoke, food odors and body odors.
A steamer can be used to remove wrinkles on all fabrics, even fragile materials like the silk.
1 handheld steamer draws 0.2 liter for about 3 garments.
Essential oils such as cinnamon, lavender, eucalyptus are antiseptic.
 

SOLUTION
By launching LUFTA. LUFTA, which basically means to air clothes, is aromas of essential oils for steamers. In this way a new "laundry detergent" is invented and the notice that steaming clothes between laundry days is a more sustainable approach for both the environment and for the clothing. The goal is to reduce the times you wash not fully filled washing machines. Air the clothes instead.

sofia nordström.001.jpeg
lufta.002.jpeg
lufta.003.jpeg
lufta.004.jpeg
lufta.005.jpeg
lufta.006.jpeg
lufta.007.jpeg
lufta.008.jpeg
lufta.009.jpeg
lufta.010.jpeg
lufta.011.jpeg
lufta.012.jpeg

Powered by Squarespace.