Primus is one of the leading brands in outdoor equipment.
Develop a solution that strengthens the community feeling of the target group.
1897 The Eagle, a hot air balloon, flew from Svalbard and began its journey to the North Pole. Aboard the balloon was Salomon August Andrée and his fellow passengers who started their dream expedition. The trip was estimated to take about a week if the winds were right, but what the crew did not suspect was that they would not return home again until 30 years later.
On Kvitøya where the crew where to be discovered along with their belongings, a Primus gas stove was found – that still worked after 15 summers and 15 winters in the snow.
The Eagle anno 2017 has no crew, but anyone who wants to accompany the trip, are able to follow via a video link. The balloon weave is the same fabric that is found in Primus Bifrost tents. The burner is the classic Primus gas kitchen. They are made to handle the most extreme conditions and Primus are not afraid to put them to the test.