AllBright, a foundation promoting equality in boardrooms, recently awarded IKEA for having 48% women on decision-making chairs. But what about the names of the chairs they are sitting on?
*Gold Pencil in One Show Young Ones 2017*
Primus is one of the leading brands in outdoor equipment.
Develop a solution that strengthens the community feeling of the target group.
1897 The Eagle, a hot air balloon, flew from Svalbard and began its journey to the North Pole. Salomon August Andrée and his fellow crew started their dream expedition aboard the balloon. The trip was estimated to take about a week (if the winds were right), but what they didn't suspect was that they would return home again 30 years later.
The crew were to be found at Kvitøya. Among their belongings a Primus gas stove was found – that still worked after 15 summers and 15 winters in the snow.
The Eagle anno 2017 has no crew, but anyone who wants to accompany the trip, are able to follow via a video link. The balloon weave is the same fabric that is found in Primus Bifrost tents. The burner is the classic Primus gas kitchen. They are made to handle the most extreme conditions and Primus are not afraid to put them to the test.
Keep ELLOS core values nd reach a younger and broader audience.
Many think they know their wardrobe and has full attention on what they use or not. However, this is not fully true as Swedish people only use about 50% of our clothes that we own. It is when we get evidence and simplicity we first do something about.
Ellos launches interactive fashion that knows you, the weather, and today's plans. It helps to donate / sell the clothes you do not use, keep an eye on your kids rain jacket, and even propose what you can wear at the evening party. In a society where we buy more without taking responsibility for what we already have, Knowing Knit's smart interactive clothing helps keep a more active and sustainable overall wardrobe.
Create an identity / a concept that might work over time for Le Specs (sunglasses) that stands out from their competitors.
Negative feelings does not need to be said - they show.
Sunglasses allows you to relax in the state your in. It should not be an obstacle for you to be mad, sad, jealous. Le Specs wants you to use sunglasses even on a rainy day.
Create a new detergent that has an eco-friendly aspect as the main focus.
There is about 50 liters of water for a wash.
Steam kills up to 99.9% of all bacteria on clothes so they do not need to be washed or dry cleaned as often.
Steam also removes cigarette smoke, food odors and body odors.
A steamer can be used to remove wrinkles on all fabrics, even fragile materials like the silk.
1 handheld steamer draws 0.2 liter for about 3 garments.
Essential oils such as cinnamon, lavender, eucalyptus are antiseptic.
By launching LUFTA. LUFTA, which basically means to air clothes, is aromas of essential oils for steamers. In this way a new "laundry detergent" is invented and the notice that steaming clothes between laundry days is a more sustainable approach for both the environment and for the clothing. The goal is to reduce the times you wash not fully filled washing machines. Air the clothes instead.